Case Studies

Where I share my experience through my way of thinking, approaching the project and through the things I’ve learned in each experience.

Web Design Thinking: how a custom WordPress theme is the key for a valuable experience

Applying the theory and practice of Design Thinking on web design project can help brands an companies improving their Users and Customer Experiences

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UX and Design Thinking to help public institutions into better and more meaningful relationships

When a public institution wants a new web portal and there’s only a designer involved, he/she has to remind others that the visuals aren’t the main thing to care of

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How Design Thinking can re-invent diet starting from your loyalty card

A revolutionary service which helps people improving their eating habits almost effortlessly, thanks to the power of big data, under a clear privacy statement.

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Interactive digital signage systems: an Experience Driven Design example

Bring awareness and engagement to all the employees through a worldwide redesign of the in-site-displays information system of Rolls-Royce Marine

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About me

I'm Federico Bombelli, an European designer living in Milan, Italy. Currently I'm working as UX/Strategic designer and Wordpress developer at Reputation Manager.

I like to challenge complexity through experience driven design thinking, creating authentic experiences and meaningful relationship across people.

I'm really interested in personal and employer branding as well as in show design, broadcast and entertainment technologies (sound, video, lights)

I enjoy listening to opera and jazz music, driving my 1970 VW Beetle and my 1980 Suzuki motorbike through the most beautiful nation in the world (Italy) and immerse myself in well-told stories, including fiction books, films and songs.

When I grow up, I want to be like Rocco Tanica

Academical background

Master’s Degree in Product Service System Design, Politecnico di Milano. Program held in English.
Exchange in Industrial and Strategic Design, Aalto University - School of Arts and Design, Helsinki.

Bachelor’s Degree in Communication Design, Politecnico di Milano.
Erasmus in Integrated Design, Köln International School of Design, Cologne

Master of European Design alumnus. Learn more

About this website

Thank you for visiting my website.

You can reach me sending an email to:
mail [A T] wilmo [D O T] it

This website was heavily inspired by Frank Chimero's previous ones,
by the awesome work of Rasmus Andersson and by a lovely gallery of brutalist websites.


Federico Bombelli Wilmo UX Designer